After many months of speculation, Google finally confirmed the arrival of Penguin 4.0 in an official statement on September 23, 2016. The update, which now operates in real-time as part of Google’s core algorithm, is the final Penguin update to be released.
This year, nicer weather and heavy discounting fueled by competition with Amazon Prime Day have impacted UK online retail sales, leading to the best sales year since November 2014. New results from the IMRG Capgemini eRetail Sales Index reveal that in July, online sales saw a growth of 19 per cent year-over-year in July, with clothing, home and garden delivering strong performance. Smartphone sales peaked as well, reaching 46 per cent.
Magento release 2.1 Enterprise Edition, this has unlocked some great new features for the already fantastic platform.
The version launch is aimed at improving user experience and catalogue/content management. For those businesses already running Magento 2 as their ecommerce platform, the new features are warmly welcomed as all vendors are constantly looking to increase online sales and improve online productivity. We are sure these exciting new Magento 2.1 platform features will assist with this:
- Content Staging and Preview. Now you can easily stage, preview, and schedule a wide range of new content, including updates to products, categories, and promotions.
- Conversion Rate Boosts. Enterprise Edition 2.1 features PayPal enhancements that streamline your checkout experience, and boost sales. PayPal In-context Checkout increases conversion rates by enabling shoppers to pay with PayPal without ever leaving your site. Securely storing credit card information through PayPal Saved Credit Cards means fewer security headaches, and more frequent purchases
- Scale For Growth. Enterprise Edition 2.1 comes fully loaded with Elasticsearch, cutting edge site search technology that turns shoppers into buyers. This search engine supports 33 languages out-of-the-box and lets you set ‘stop words’, search synonyms, and attribute weighting to deliver highly relevant search results.
- Improved Management Experience. Advances to the Magento Admin empower you to work more efficiently. An all-new Admin search feature enables you to quickly find customer and order information.
Take the Next Step
Contact us for more information on Magento. Whether your looking to upgrade your current version of Magento or you are completely new to the ecommerce platform, our specialists are here to guide you.
Following in Apple’s footsteps on the iOS platform, Google’s Chrome browser will no longer display Flash content by the end of 2016.
Flash is a multimedia platform developed by Adobe and was first released in 1996. Over the last 20 years it has been a popular media platform used for videos, animations and games.
This move by Google should be a wakeup call for websites still using Flash to display media. Not only will this content be wasted on Google Chrome, (that’s 70 percent of all Internet users), page image and the brand messaging displayed may not look aesthetically correct to users, potentially leading them elsewhere.
The plan for the near future is that, by default, Flash media will not be displayed and Chrome users will be blocked from downloading it from Adobe’s own download page. Chrome will still have the Flash plug-in, so users can enable Flash to appear via Chrome’s settings or if prompted when Flash media is detected.
There will be 10 websites that are the exception to the rule because they have Flash enabled by default. A few of these websites are YouTube, Facebook, Twitch and Amazon, as well as six others, although it isn’t expected to last long. The move to completely remove Flash from desktops and mobiles devices has already started.
Last November, Magento released its 2.0 e-commerce platform. When Magento 2.0 was released it announced that a quarter-by-quarter roadmap would follow, beginning in 2016 and providing new features along the way.
The first batch of improvements are due at the end of this quarter and Magento will likely release further details closer to the date.
With an aim to improve the overall quality of extensions available for use on its open source software, Magento has now announced the launch of Magento Marketplace. Marketplace is the new replacement for Magento Connect and will continue to allow merchants to purchase third-party products and services.
Magento hosting just became a whole lot easier for the non tech-savvy users.
Until now, store owners using the Magento e-commerce platform have had to provide their own hosting solution, whether it involved buying their own physical servers or using a web-hosting company.
With members of the ITS Web team passing their Magento exams, you would expect there to be some pressure on other members about to sit theirs. Luckily for ITS, Ryan works well under pressure and scored a huge 91% on his Front End Developer exam.