Have you noticed the change in Google’s desktop search results? Look to the right-hand side; what used to be filled with Google ads is now open white space.
Since AdWords launched in 2000, the right-hand side of Google’s search results has been filled with paid advertisements. After 16 years Google has decided to remove them and take on a cleaner looking approach.
If your site is not using HTTPS, it will be one of many soon to be picked on by Google Chrome. Google’s browser will start to alert users if they click on a site which Chrome deems to be insecure.
In an attempt to compete with the e-commerce giants, Google will be releasing a ‘Buy’ button into its search results in the near future.
A report by The Wall Street Journal said that Google was planning to rival the likes of Amazon and eBay by introducing the buttons in its “shop on Google” section. The buttons will also appear in Google’s sponsored adverts.