After many months of speculation, Google finally confirmed the arrival of Penguin 4.0 in an official statement on September 23, 2016. The update, which now operates in real-time as part of Google’s core algorithm, is the final Penguin update to be released.
Following in Apple’s footsteps on the iOS platform, Google’s Chrome browser will no longer display Flash content by the end of 2016.
Flash is a multimedia platform developed by Adobe and was first released in 1996. Over the last 20 years it has been a popular media platform used for videos, animations and games.
This move by Google should be a wakeup call for websites still using Flash to display media. Not only will this content be wasted on Google Chrome, (that’s 70 percent of all Internet users), page image and the brand messaging displayed may not look aesthetically correct to users, potentially leading them elsewhere.
The plan for the near future is that, by default, Flash media will not be displayed and Chrome users will be blocked from downloading it from Adobe’s own download page. Chrome will still have the Flash plug-in, so users can enable Flash to appear via Chrome’s settings or if prompted when Flash media is detected.
There will be 10 websites that are the exception to the rule because they have Flash enabled by default. A few of these websites are YouTube, Facebook, Twitch and Amazon, as well as six others, although it isn’t expected to last long. The move to completely remove Flash from desktops and mobiles devices has already started.
In an attempt to achieve project completion at a lower price, more and more companies are looking at outsourcing web design. Countries such as India, South America and Eastern Europe are offering web development services for a fraction of the price UK companies charge.
With the technologies such as VoIP and video conferencing readily available, working with clients abroad has never been easier. Foreign businesses are taking full advantage of this and are pushing the availability of their services to overseas clients.
Not to worry, we’re not going far.
Lutterworth remains a key hub for providing our services within the East Midlands. As part of our commitment to this location, we are upgrading our office to a new, more modern facility even closer to the town. The new office will house the ITS Web team along with some engineers from the Managed IT Services division.