This year, nicer weather and heavy discounting fueled by competition with Amazon Prime Day have impacted UK online retail sales, leading to the best sales year since November 2014. New results from the IMRG Capgemini eRetail Sales Index reveal that in July, online sales saw a growth of 19 per cent year-over-year in July, with clothing, home and garden delivering strong performance. Smartphone sales peaked as well, reaching 46 per cent.
While outside factors such as weather and pricing competition have contributed to higher sales numbers, these e-tailers couldn’t have achieved their success without an effective e-commerce strategy. To increase revenue, online merchants need to follow these steps:
- Acquire new customers.
- Target new markets.
- Sell more to existing customers.
- Increase average order size.
- Expand products.
- Increase prices over the long term.
- Implement cross-channel marketing.
A well-designed website plays a key role in this strategy. Poor web design can lead to confusing layouts, security issues, lack of compliance and bad resource planning – all of which impact your traffic, reputation and sales.
Is your website helping you increase your retail revenue? Take our free digital health check to determine where you can improve.