For online services and businesses, email receipts are now a necessity. Email receipts are more cost effective and environmentally friendly than paper versions, and for e-commerce stores, they are a lot more practical.

When a customer makes a purchase from your e-commerce store, an email receipt should be automatically generated. This digital copy is sent directly to the customer’s inbox allowing your marketing team some valuable opportunities.

A recent Experian survey found that email receipts have a 33.7 percent higher open rate than regular bulk emails. This makes email receipts the easiest way into an inbox, making them a perfect way to generate more revenue.

What to add to an email receipt

Cross selling

It’s important to note, that the probability of selling to a new prospect is 5-20 percent, while with an existing customer this increases to 60-70 percent (The Huffington Post).

Email receipts offer a great place to cross sell related goods to existing customers.  With the information of the purchase already known, related goods can automatically be added to your receipts.

This method has been in use for some time. Amazon use a recommendation system, which recommends products based on the products customers have viewed or purchased. Amazon previously reported that this system had resulted in a 29 percent increase in sales during a single quarter.

Marketing incentives

As we mentioned, the probability of selling to an existing customer is four times more likely than selling to a prospect. The odds grow even higher if you offer an incentive.

What better incentive than money off their next purchase?

Unique discount codes are often sent out by e-commerce stores through email receipts.

Store codes also have other benefits for marketing:

  • Keeping track of a campaign’s success
  • Time-sensitive discounts to move specific stock

Promote your social media accounts

Social media is now an integral part of life, for businesses and consumers it’s a collective of communication channels with friends and followers.

For an e-commerce store it’s important to have active social media accounts to promote your brand as well as generate customer interaction. This is made easier by the amount of followers you have.

To increase your following you need to find ways to promote your accounts and email receipts are direct channel to your customers. Add social media buttons to your email receipts to encourage customers to visit your accounts.

Customer engagement

Engaging with customers is a great way to build brand loyalty and spark interactions.

One way to open the lines of communication is to ask directly for feedback. Feedback is valuable information that can help you improve your business. Through an email receipt you can directly ask your customers what they think of your service when their attention and loyalty are at their highest.

Although everyone likes positive feedback, constructive criticism may be your most valuable return. This is where you can listen to customer’s thoughts, improving your store’s functionality and fixing any bugs that are found.

Social sharing

When customers make a purchase they typically feel good. This often leads to sharing their positive experiences through social media sites, such as Facebook or Twitter.

Vision Critical recently published a survey which found that 40 percent of social media users have purchased an item after sharing or “favouriting” it on a social media site.

Encourage your customers to share experiences by including buttons that lead to each social media site with a pre-composed message and photo of your logo. This makes it easier for a referred customer to purchase the same product/service, whilst increasing brand awareness.

Why’s are referrals important?

A case study by Referral Candy showed that referred customers spend 13 percent more with a company than non-referrals.


Email marketing is still seen as the strongest marketing medium. Email receipts present an under-used opportunity for email marketing. This is backed by Jack Dorsey, Twitter co-founder, who last year called email receipts the “next publishing medium.”

Consider implementing email receipts for your ecommerce store and let us know how they work!