With an aim to increase conversion rates achieved by customers, Facebook has recently allowed up to three products to be shown on a single advert. This feature will be available for both desktop and mobile platforms. Each advert can now hold up to three unique products, allowing each product their own image and description.
To accompany this update, Facebook will also release updates to their Custom Audiences setting, in the following weeks. This will allow marketers target specific users such as:
- Anyone who visits your website
- People who visit specific pages
- People visiting specific web pages but not others
- People who haven’t visited a certain amount of time
Facebook claims these updates will allow customers to target a more refined audience and be able to reach customers quicker.