Last April, Google started using mobile-friendliness as a factor on its mobile search ranking. Its #Mobilegeddon campaign focused on improving customer search results, by pressuring non-responsive websites with lower mobile search rankings.
In a post released by Google, they have now stated that this algorithm will be receiving an update come May. In the post they say the update “increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.” Google has reassured website owners who have already made the move to a mobile-friendly site, that they will not be impacted by the update.
For those who have not updated their website yet, most Google updates are rolled out gradually and the chances are that non-mobile-friendly websites will not see their traffic impacted immediately.
We do recommend that businesses and website owners begin planning to transition to mobile-friendly websites soon, to avoid losing any potential site visitors. If you are unsure whether your website is ready for the next update, you can check using our free responsive checker, or our free website health check service.