Google began promoting mobile friendly websites on 21st April 2015. Websites that are less welcoming/responsive to mobile devices will soon slide down the search rankings. This is now being dubbed Mobilegeddon or Mobilepocalypse.

There will be many who welcome this news with open arms and ridicule those who haven’t made the mobile-friendly investment in their websites. The harsh reality is that there are still many small businesses and online retailers who have failed to see the writing on the wall and will soon be witnessing a dramatic decrease in their traffic.

Recently you may have seen us pushing the importance of a mobile-friendly website. If you don’t know if your website is responsive, we have created a free mobile responsive site checker so you can see how your site looks and works on a mobile device.

How to use our responsive checker

1. Firstly, open www.itsweb.uk.com/responsive-checker in your web browser. This is where you will find our tool.

2. Once there, you will find a text box to enter your website. Enter your web address and then simply click the “Check Now” button.

check now

3. Your website will load, simulating how it would be displayed on a smartphone. It may not be displayed identical to how it would appear on an iPhone or Android device, but you will be able to see if it is responsive or not.

mobile site

What should I be looking for?

First glimpse

Let’s take our site as an example. The first thing you notice is that it’s not the same layout as our desktop site — this is because it is responsive. If your site has the same page layout on a mobile device as it has on a desktop, it could cause a bad user experience. Your site may either shrink to fit the screen or extend past the side of the screen, which indicates that it is not responsive.

Is your menu usable?

You should be able to use your navigation menu by clicking on it in the responsive checker. Smartphones are typically touch-screen devices, so if your website requires the mouse to hover over a button, it will not work properly on a mobile device.

Can you read the content?

If your content is too small to read then your site is not responsive. This goes for images as well as text. The user should never have to zoom in (or out) to see something on your site when viewing it from a mobile device.

What to do if your site is not responsive

If you are still in doubt whether you should get a mobile responsive website, let us remind you of the following:

  • Google is now penalizing non mobile-friendly websites in its mobile search results
  • 35 million people have smartphones in the UK
  • 61% of users will leave a non-mobile-friendly website
  • In 2014, mobile shopping revenue grew 48% year-over-year

If you are considering investing in a responsive online strategy, we would be pleased to help you get in touch.