About to launch a new website? Make sure your campaign is a success with our 23 step checklist, available as a free download.

Whether you’re a global enterprise, a small business or self employed, launching a website can be a daunting task. There are many steps to complete in a short period of time and several things can potentially go wrong, which could skew your whole message.


Successfully launching a website requires months of preparation, hard work and dedication. Depending on the size of your business, launching a website should be tackled by a team of people consisting of designers, developers, copywriters and marketers.

As website owners, we all want to see lots of traffic flowing through our new website. A website launch campaign is a great way to create buzz around your business, and it will also get the ball rolling by encouraging a constant flow of visitors. If you follow the right steps, you could boost your website’s average number of visitors per day.

With the launch of any new website, visitors are going to be scrutinising each page for errors. Whether there is a missing link, a broken redirect or an annoying data capture form, anything wrong will get noticed. With the speed of communication through social media, it doesn’t take long for basic mistakes to become amplified and your publicity to turn sour.

To ensure this doesn’t happen, we’ve listed everything that needs to be completed before and during the big day. We’ve designed a 22 step downloadable checklist to help you with your launch. The points have been broken down into four categories, to be split among your team.

Go through our checklist carefully, establishing each step has been assigned to the correct job role and that all the results are reported back before the initial launch. Remember that thousands of websites are launched daily, so make sure you do something noticeable, but only for the right reasons and we wish you all the best.

Download checklist