- Date: 2009
- Client: Coleman
- Skills: Development, E-commerce, Consultancy, Storefront Support
The Coleman Company Inc., established in 1900, is an American company that specialises in outdoor recreation products.
Coleman approached we after spending over a year unsuccessfully attempting to develop a multilingual e-commerce solution for use across 24 countries for each brand — in total 72 different catalogues and Ecommerce solutions depending on the distribution agreement in each territory.
When Coleman approached us, the company had already exceeded the project budget due to the selection of the wrong development platform. The complex nature of each territory having different requirements for a web presence (In some territories Coleman were excluded from selling on the web but still required a marketing presence) proved too difficult to design and deploy.
We advised Coleman that the platform currently in development would not meet the project requirements and suggested a different platform. We quoted this project at a fixed cost and managed it through the whole development process. The solution was an e-commerce platform with bespoke elements for language management, central management of products and the ability to roll out new sites on demand via APE.
We continue to support and work with Coleman and are always improving and extending functionality on a regular basis.